Keyword Research Training Workshop in Denver
Keywords are still vital to the success of just about any online or “digital” marketing campaign. If you don’t know how people are searching for your products or services, your online marketing could be on heading in the wrong direction. Keywords are used in front-end and back-end website content, Adwords, social media, blog writing, off-site content […]
SEO is More Than Just Keywords and Technical SEO
Regarding our “Digital Marketing Setup and Strategy Service”: I received two excellent questions today about our Setup and Strategy Service: What do we mean by site optimization? What do we mean by “messaging”? These are basic, but the best questions are often basic. In addition, many people mean different things by “messaging” I am going to […]
Truth and Lies About Web Design: Avoid The Big Picture
Is it really a good idea to use a big photo or picture as your home or landing page? Over the last year I have seen many web designers and business owners jump on the “Big Picture” approach to web design and development. Admittedly, these designs often “look” great, especially at first glance, but don’t […]
The Truth and Lies in Internet Marketing
Ending the Confusion in Internet (Digital)Marketing I am incredibly excited to launch this series. One of my passions is helping people figure out the best way to market their businesses online. Sadly, this usually means uncovering the lies or misleading information we all receive every day from salespeople and so called “consultants” who are more […]
Video Training: Quick SEO Analysis, Keyword Research and Strategy Development With SEMRush
[su_youtube url=”https://www.youtube.com/embed/MKOThEGd_Ig”] Transcript Hello. This is Dan Stratford. I am a digital marketing consultant. I always hesitate to call myself an expert because as we all know, you are an expert in this industry today. You may be nobody tomorrow if you don’t keep up on the latest and greatest. I do own a consulting […]
How to Find More Recent Results in Google Searches
[su_youtube url=”https://www.youtube.com/embed/MKOThEGd_Ig”] Transcript I just discovered a really handy tool on Google Search. Maybe I’ve been naïve up to this point. I’ve been doing digital marketing and SEO for almost 20 years. I’ve owned my own agency, grew it and sold it. I’ve built digital marketing departments for Fortune 500 and Fortune 1000 companies, and […]
Why website designers and website developers need to invest in digital marketing training.
As a website designer or website development professional, why do you need to invest in online training? Your expertise is in website design and/or development, not keeping up with all the changes that happen in the digital marketing world. A good training class can help you get caught up in one day. You may likely […]
Why marketers need to invest digital marketing training…
As a marketing professional, why do you need to invest in digital marketing training? You cannot possibly keep up with all of the changes going on in the digital marketing world on you own, in fact NONE of us can. If you are looking to develop the best digital marketing strategy for your customers (or […]
Why business owners need digital marketing training…
There are two main reasons to invest in digital marketing training: You are a do it yourself owner with more time than a marketing budget. You have a budget, but you need to make certain it is spent wisely. Do it Yourselfer If you are an Internet savvy business owner with some amount of technical […]
Top SEO Educators in the Industry
The big names in SEO to me, whom I trust to remain objective, ask challenging questions, and who are not afraid to tell you how they really feel, are the following: Peter Kent Peter is more than just another smart guy with an English accent. He was one of the early Internet adapters. He is […]
