CEO and Founder, Digital Marketing Consultant & Trainer
Dan Stratford has been developing, implementing, managing and optimizing digital marketing strategies since 1997. Back then, a small website update a week was just about all it took for his company to rank a website in the search engine results.
Dan was a key leader in building digital marketing divisions at Dex Media and LexisNexis from 2003 to 2009. Since then he has helped grow services at small agencies and most recently he built a full-service digital marketing agency based in Denver, Colorado to over a million in annual revenue before selling the business in August of 2015.
Dan was one of the first few hundred people in the world to be advanced Google Adwords Certified. His experience includes website conversion optimization, SEO, PPC, social media marketing, display, retargeting/remarketing, programmatic, lead nurturing and email marketing.
Dan is President and owner of Stratex Digital Marketing. Through Stratex he provides training and consulting for larger companies throughout the USA, indirect services as the wholesale service provider for larger web development firms, training and coaching for marketers and direct services to many small and medium sized businesses throughout the US.
COO/CMO, Business Partner and Marketing Expert
Mary B. Murphy creates, manages, and nurtures brands in multiple industries through inbound and outbound initiatives.
Mary is a senior-level marketing strategist focused on improving customer experiences and achieving business objectives. She strategically develops programs to competitively differentiate and create preference for products and services. She is an expert at applying research insights to program planning and execution with the goal of developing customer relationships to improve loyalty and change behavior. Mary has expertise in all areas of branding and marketing from messaging and strategy development to execution and measurement. Skills include: identity development; product launch, management of CRM projects and campaigns; website launch; SEO; UI/UX; social media initiatives; budget planning; market research; competitive analysis and a superb attention to detail and deadlines.
Mary is a firm believer that company culture and market share are closely linked. A healthy culture with happy employees results in satisfied customers and ultimately larger brand share. However, you also need to ensure your customer needs are met and that they have an easy and enjoyable experience interacting with the brand.
Mary holds a B.S. in marketing and human resource management from the University of Colorado in Boulder and a M.S. in marketing from University of Colorado-Denver.
Peter Kent is a best-selling author of around 50 books, including Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, the Complete Idiot’s Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard’s Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site.
Peter Kent’s online experience is extensive, dating back to 1984. He was the founder of an e-business service provider, funded by one of the world’s largest venture-capital firm; the founder of a publishing company, selling books online in 1997; the VP of Web Solutions for a national ISP; and VP of Marketing for a Web-development company.
Peter Kent consulting services have helped to get many companies’ online strategies on track. From search-engine optimization and Pay Per Click management to web development, from website “conversions” and usability to Web marketing project management, Peter Kent can help your business excel online.
In addition, Kent provides Internet Expert Witness services for legal firms involved in litigation related to Internet-related companies and issues