Keywords are still vital to the success of just about any online or “digital” marketing campaign.
If you don’t know how people are searching for your products or services, your online marketing could be on heading in the wrong direction. Keywords are used in front-end and back-end website content, Adwords, social media, blog writing, off-site content distribution and even programmatic. Before you start any digital marketing campaign you need to know your best target keywords, and it is something you need to research at least quarterly to make adjustments and make sure you stay on the right path.