I just discovered a really handy tool on Google Search. Maybe I’ve been naïve up to this point. I’ve been doing digital marketing and SEO for almost 20 years. I’ve owned my own agency, grew it and sell it. I’ve built digital marketing departments for Fortune 500 and Fortune 1000 companies but I learn something every day. That’s why I always hesitate to call myself any kind of internet expert because things change.
I’m always looking for the latest and greatest for digital marketing in general. I still am a huge believer in SEO. I see how it transforms businesses as a strategic part of digital marketing. What I discovered today, I was kind of messing around with the search tools in Google and, I don’t know if this has ever happened to you, but you do a search on a topic, here’s an example. I did a search on how to design a landing page. The number one result on Google is an article from January 15, 2015. That’s not too bad but, in our world, quite frankly that’s a year old which in a lot of worlds that is equivalent to being two, three, five years old news, right? Then, if you look below that, it says September 4, 2013. If you go a little bit further down, who knows how … I’m starting to lose confidence in the relevancy and timeliness of this article.
However, if I use the search tool here and say I want to see articles written in the last, say, week, now I’ve got something that seems really cool and relevant and much more cutting-edge. This article on landing page and conversion optimization was written, literally, six hours ago. This one six days ago. This one four days ago and this one seven days ago. You can imagine, if you’re looking for up-to-date product reviews or up-to-date technologies and you want to avoid the frustration of having to sift through articles that might be a year or two years or three years or more old, this could save you a lot of time and make your search much more relevant.
To go back to a regular search, you just hit clear. I hope you find this helpful and enjoyed this post. Thank you very much.