Training on Demand for Your Convenience
Simply click on a video from your desktop, laptop or mobile device below to watch a training webinar.
Where Should You Start?
The program is designed to take you step by step through the process SEO. Therefore, we recommend you start with keyword research, then on-site SEO, and last, off-site SEO.
The First Keyword Research Training Session "Keyword Research With Google's Free Keyword Research Tool" is FREE for you to try for a limited time.
All Things Keywords
(Most People Should Start Here)
Keyword Research is the foundation for all your digital marketing. It is vital to the success of any SEO campaign and applies to both on-site and off-site SEO, as well as other marketing efforts from social media, paid search and even offline marketing.
These First 2 Classes Are Free!
Keyword Research - Developing Your Core Keywords
This is where you start to develop your keyword research expertise. Once you know your "core" keywords you can us them in all of your other keyword research efforts. This is a list you will build and continue to build and refer back to for all of your digital marketing strategies.
Keyword Research Training With Google Ads Free Keyword Research Tool
The Google Adwords (Now called "Google Ads" Free keyword research tool is still one of the best 3rd party tools because it is free, and it has as much more data than just about any paid for tool. It is not the easiest tool to use, but we take the time to walk you through how to use it here so you can b more efficient with your time and money.
Keyword Research With Google Search Console
Google Search Console is one of the best tools you can use for keyword research. This one will be updated frequently due to the fact that this tool has been evolving fast.
Keyword Prioritizing and Mapping
Keyword mapping is a vital step that affects site navigation, site content and off-site SEO efforts. You cannot do your best at SEO without this component.
Quit Hits and One-Offs
New discoveries, tool comparisons and quick "how-tos" reside here.
On-Site SEO Training
On-Site SEO: Content Strategy and Technical SEO
In this recorded webinar, you will learn all the things you need to do to make certain your website is well optimized. While you may need to find a website developer to implement these strategies, you will be able to guide them and make sure everything you need to be done gets done.
On-Site SEO: Competitive Analysis
In this recorded webinar, you will learn how to analyze the gap between your website and the websites outranking you for your most valuable keywords. This is one of the major keys to developing the right strategy for your business or firm.
Creating Target Landing Page Content
In this recorded webinar, you will learn how to optimize the pages that you are ranking for specific products or services and/or your home page.
Off-Site SEO Training
Off-Site SEO: Detailed Overview
This is a rather detailed summary of what off-site SEO is and what you need to do. It is less about specifically how to develop and implement your strategies.
Off-Site SEO: Competitive Analysis
In this training webinar, you will learn how to analyze the off-site SEO efforts of your competitors and determine the gaps that are keeping you from the top of the search engine results.
Off-Site SEO: Link Strategy - Anchor Text
One of the keys to ranking a website and avoiding soft penalties is to make sure you have a natural looking anchor text strategy for your link building campaigns. You should make certain you watch the Off-Site SEO: Competitive Analysis before or just after watching this one.
Off-Site SEO: Analyzing Link Opportunities
You have a list of websites that you have acquired, now you need to figure out which ones are "legit" and will help improve your rankings, and which ones you need to avoid so you don't face a penalty. Dan shows you step by step how to analyze these links.
Off-Site SEO: Link Disavow
If you have discovered a significant number of links that are likely detrimental to your rankings, you may need to do a lead Disavow. This is relatively easy once you have your list. We help you with the hard part too in this training session: determining which links you SHOULD disavow.
Off-Site SEO: Finding Powerful Links to ImproveYour Rankings
Once you know what your link building strategy is, you need to go out there and find the links! Dan walks you step by step how to find the powerful links that will rank your website.
Resources and Worksheets
This list is growing and changing. It is an Excel spreadsheet that breaks down what you need to do for on-site and off-site SEO.
It also contains links to tools we use for competitive analysis.
You can view and download the information from this document and change it from there, but you cannot change this actual document.
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