Why business owners need digital marketing training…

by Dan Stratford
Uncategorized

There are two main reasons to invest in digital marketing training:

  1. You are a do it yourself owner with more time than a marketing budget.
  2. You have a budget, but you need to make certain it is spent wisely.

Do it Yourselfer

If you are an Internet savvy business owner with some amount of technical savvy, you can most certainly learn how to establish a strong web presence for your business.

These are going to be your biggest challenges:

  • Of all the choices available to you, how do you assess where you should begin?
  • There are so many people out there claiming to be “digital marketing specialists” or “Internet marketing consultants”, who can you trust?

A good training program or consultant will help you get started in the right direction, and provide guidance along the way. If they are really good they will be able to “teach you to fish” so they don’t have to “fish for you”, but will be available as needed.

You Have a Budget

If you have a budget, your biggest challenge is going to be finding someone who can help you figure out what is best for your business, rather than try to sell you a solution.

By taking the time to self educate, either by attending a class or hiring a consultant, you will be able to oversee the development, implementation, management and optimization of your digital marketing campaigns. You will be able to ask the right questions to make certain your service providers are looking out for your best interests, and utilizing as many tools as they can to help you be successful.

Our experts can help you with initial training or consulting, as well as provide on going training in person or through our online courses.

Feel free to call us, submit a contact form, or even schedule an initial consultation via the widget at the bottom right of your screen or this link: Schedule a Meeting

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