1. Avoid Getting Ripped Off
You don’t need to learn how to become a digital marketer to lead the development, implementation, management and optimization of your digital marketing strategy, but the more you learn, the safer you will be from scams.
Most of the people who you reach out to or contact you about SEO, PPC, social media marketing, programmatic or other strategies will be salespeople. They will have varying levels of knowledge, but they will at the very least have been trained to sell you on their services. If you are lucky, you might have one call you who is very well educated, but that can work against you as well because while they may make the most sense, and they are going to be most interested in selling their services rather than looking out for your best needs.
The more you can educate yourself or get people you trust on your side, the better off you will be.
The biggest challenge for you will be figuring out who you can learn from. Here are some excellent options:
Check out the post “Top SEO Educators in The Industry”, give us a call at (303) 945-7400, contact us via our contact us page, or request a free consultation.
2. You Will Learn How to Prioritize Your Efforts, or “Where to start”
One frustration I often hear from people is that with all of the options available for marketing, including online and offline marketing, they are unsure where to start. Here are some of the other common frustrations:
- Should you begin with a website?
- Is social media your answer?
- Is SEO going to be easy or hard for my industry?
- Can paid traffic be profitable?
- On my budget, where will I be able to get a good return on my investment?
- How can email marketing help me grow my
Our experts can help you prioritize the right strategies that will fit within your budget and still be effective. One of the best classes for this is our Digital Marketing Setup and …., or you can hire us to work with you one on one to develop your strategy and setup everything for your business with our Setup and Strategy Services.
3. There Are Many Do It Yourself Opportunities
If you are in the stage of your business when you have more time than money, you may find it is advantageous to learn how to do much of this yourself. If you are working hard on your business and don’t have many hours to put aside each week to learn and then implement some of your strategy, you are probably best off hiring someone. They will be able to the same work for a fraction of the time it would take you to do it. Even if you pay a top expert $100 to $250 an hour, they can usually do in one hour what would take you ten hours, especially when you consider you have to learn how to do it before you actually do it!
That said, here are some things you can setup yourself to get started:
“Non” Technical Tasks
- Develop your professional messaging: buyer personas, your value proposition, engagement message, etc.
- Google Plus (local) and other business pages
- Create a YouTube channel
- LinkedIn business page
- Facebook page
- Twitter page
- MOZLocal Setup
- Keyword research (can get pretty technical)
- Develop an editorial calendar
More Technical Tasks
Many of these tasks can be completed by a business owner if you take the time to learn how to do it.
- Develop your site architecture and internal linking strategy
- Build your own website with WordPress, GoDaddy or some other “do it yourself” website builder (make sure you confirm it is a SEO friendly platform)
- Setup Google Analytics, Google Search Console (formerly Google Webmaster Tools)
- Build your sitemap and submit your sitemap to Google Search Console
- Setup your blog
- Write your title and meta data
- Map your keywords to the proper pages, and add the pages if needed
- Ad schema to your site
- Setup and manage Google Adwords (not recommended)
- Create videos
You can learn how to do all of this at our Digital Marketing Setup and Strategy 2 day workshop/training course, or you hire us to do all of this for you with our Digital Marketing Setup and Strategy Services.
