At Your Service

Maximize The Reach of Your Marketing Dollars, Lower Your Customer Acquisition Costs With an Expert Marketing Consultant or Virtual CMO on Your Team

Your Outsourced Marketing Consultant or CMO

For larger companies: Helping your executive team meet their goals. 

I offer specialized digital marketing consulting designed to strengthen and support your existing leadership team—whether that’s your VP of Marketing, Chief Marketing Officer, Chief Revenue Officer or CEO,  my role is to ensure your strategies produce measurable results, with a focus on optimizing customer acquisition costs, implementing accurate tracking systems, and making smart decisions about when to insource or outsource. This collaborative approach empowers your internal team and ensures your digital marketing operates at its highest level of performance.

For small and medium-sized businesses: Your Virtual CMO

I serve as your virtual Chief Marketing Officer (CMO), providing complete leadership and management of your digital marketing efforts. From branding to AI-powered SEO and everything in between, I deliver the expertise and strategy you need—without the expense of hiring a full-time executive. This gives you access to high-level guidance that drives growth while keeping costs efficient.

Digital Marketing Setup & Strategy Services

Confused by all the online marketing options? I help you establish the right web presence with a clear, profitable plan—so you can run your business while your marketing works.

What’s Included

• Discovery & Messaging: Business needs analysis, positioning, and a concise messaging platform.
• Research: Keyword research, competitive gap analysis, and baseline ranking/reporting.
• Foundations: Google Analytics & Search Console setup, Google Business Profile optimization.
• On-Site: SEO/UX fixes, speed checks, metadata, internal linking, content guidance.
• Off-Site: PR/link acquisition, local citations, and social profile setup.
• Ongoing Strategy: Editorial calendar, on-site updates, off-site growth plan, and paid media roadmap.

Expected Outcomes

• Clear messaging used across marketing and PR.
• Improved organic rankings for targeted terms (typically within 4–6 weeks).
• Optimized web, social, and local presence plus an actionable roadmap for SEO and paid media.

Follow The Link Below for More Details or Contact Dan Today.

SEO Consulting Services

SEO Consulting & Guidance
For over 20 years, I’ve helped companies in legal, home services, technology, and more unlock the real potential of SEO. My approach is straightforward: no smoke and mirrors—just clarity, transparency, and measurable growth.

My consulting approach includes:

• Budget optimization: Identifying wasted spend and guiding you to redirect resources where they’ll make the biggest impact.

• Sustainable growth strategies: Building SEO plans tied directly to your business goals—not vanity metrics.

• Team & vendor alignment: Coaching internal teams and managing vendors so everyone is focused on delivering outcomes that matter.

I’ve guided organizations from reaching new revenue milestones in a matter of months to reshaping entire marketing departments around strategies that truly scale.

When SEO is managed with the right strategy and accountability, it becomes one of the most powerful growth drivers for any business. My role is to ensure you have the right structure, guidance, and vendor oversight to make it happen.

Follow The Link Below to Learn More Details or Contact Dan Today to Get Started on Improving Your SEO Efforts Today

 

Google Ads Consulting Services

Google Ads Consulting & Guidance
I’ve worked with Google Ads since its earliest days—becoming one of the first 400 people in the U.S. to earn advanced AdWords certification. With over 20 years of experience, I help businesses stop wasting ad spend and start using Google Ads as a true engine for profitable growth.

My consulting approach includes:

• Profit-focused strategy: Aligning campaigns with your company’s goals for customer acquisition and return on ad spend (ROAS).

• Cross-industry expertise: Advising organizations in legal, home services, technology, sports, and more on how to maximize Google Ads.

• Full-platform guidance: Helping you and your vendors use search, Performance Max, retargeting, and other campaign types effectively.

• Vendor & in-house alignment: Providing clarity on what to manage internally versus outsourcing—while helping you evaluate, select, and hold vendors accountable.

Instead of running every campaign myself, I work with you to fill gaps, eliminate waste, and guide strategy so your Google Ads work seamlessly with your broader marketing mix.

If you want Google Ads to drive sustainable, profitable growth—not just clicks—Follow The Link Below to Learn More Details or Contact Dan Today to Get Started on Improving Your SEO Efforts Today

Setup and Strategy Packages


SEO Consulting Services


Google Ads Consulting Services

Expert Witness & Litigation Consulting

Dan Stratford serves as a digital marketing expert witness specializing in email marketing compliance, advertising due care, and social media algorithms. With more than 20 years of experience leading national marketing campaigns and advising companies on FTC and CAN-SPAM compliance, Dan provides litigation support in cases involving deceptive or misleading advertising, influencer marketing, trademark disputes, and online consumer behavior. His testimony bridges marketing practice, technology, and regulatory standards to help courts understand what constitutes reasonable professional due care in today’s digital marketplace.
Learn more about Dan’s expert witness experience →

Programmatic Advertising Consulting Services

Programmatic Advertising Consulting & Guidance
Programmatic advertising offers powerful precision targeting at scale—but only when it’s managed with strategy and oversight. Too often, companies overspend on impressions that don’t convert or rely on vendors who hide performance behind complicated dashboards. My role is to help you cut through that.

My consulting approach includes:

• Transparency: I make sure you have clear reporting and accountability, so you always know where your ad dollars are going.

• Targeting that matters: I guide your vendors to reach the right audiences—not just the biggest ones—so campaigns drive measurable outcomes.

• Integration: I help align programmatic with SEO, Google Ads, and social efforts, turning it into a complement to your marketing mix rather than a competitor.

• Vendor management: With years of experience running and overseeing agencies, I know how to evaluate, select, and manage programmatic partners so they deliver performance—not excuses.

If you’re ready to turn programmatic into a true growth driver instead of a budget drain, I’ll help you build the strategy, structure, and vendor accountability that makes it work.

Follow The Link Below for More Details or Contact Dan Today.

Email Marketing Consulting Services

Email Marketing Consulting & Guidance
Your email list is one of the most valuable assets you own—but only if you manage it effectively. I don’t just build and send campaigns for you. Instead, I help you structure a strategy, select the right vendors or platforms, and oversee their execution so your email program becomes a reliable revenue generator.

My consulting approach includes:

• Strategy: Guiding you in developing campaigns that nurture, convert, and retain customers.

• Segmentation & automation: Helping you implement systems so the right people get the right message at the right time.

• ROI tracking: Ensuring you and your vendors measure the impact of every send against real business outcomes.

• Integration: Aligning email with your SEO, paid ads, and social strategies so each channel amplifies the others.

I’ve advised organizations from law firms to sports brands—helping them take control of their email marketing, cut through the noise, and create campaigns that people actually open and act on.

When done right, email marketing is one of the highest ROI channels available. My role is to make sure you have the right plan, partners, and oversight to make it work.

Follow The Link Below for More Details or Contact Dan Today.

Social Media Marketing Consulting Services

I work closely with businesses to ensure their social media, advertising, and marketing vendors deliver results. Instead of managing every campaign myself, I provide consulting and guidance—helping you choose the right vendors, set clear expectations, and oversee execution so that your marketing dollars are invested wisely.

My consulting approach goes beyond trends:

• Lead generation + brand growth: I help you design strategies where social media isn’t just about engagement—it drives measurable sales today while building long-term brand equity.

• Full integration: I guide how your vendors connect social campaigns with SEO, Google Ads, and email marketing, ensuring all channels support one another for maximum impact.

• Practical expertise: Having run campaigns across industries, I know what works in targeting, creative, and engagement—and I apply that knowledge to guide your vendors’ efforts, holding them accountable for real results.

• Results that matter: I make sure your team and vendors stay focused on metrics that count—sales, leads, and long-term customer value—rather than vanity metrics like clicks or likes.

If you want social media and digital marketing that go beyond chasing trends—marketing that actually drives growth while building a brand your audience remembers—I can help you structure, manage, and guide the process to make it happen.

Follow The Link Below for More Details or Contact Dan Today.

Digital Marketing Services


Wholesale Services & Partnerships


Training, In-person & Online