SEO Consulting Services

Clarity, transparency, and results since 1997.

I began working in search engine optimization in 1997, when Google was just emerging and most businesses had no idea how search engines could drive growth. Over the last two decades, I’ve taught countless courses on SEO, coached marketing teams, and personally helped companies dominate rankings in some of the most competitive industries in the world.

Proven Success in Competitive Markets

SEO is not the same in every industry. I’ve built strategies that outperform competitors in fields where the competition is fierce and every lead is worth thousands of dollars:

• Insurance & Insurtech: outranking national providers and startups for high-value search terms.
• Fintech: driving growth in highly regulated and rapidly changing financial markets.
• Legal: helping law firms dominate searches in personal injury, family law, and other competitive niches.
• Home & Auto Warranty: delivering page-one dominance in some of the toughest national SEO battles.
• Home Services: building sustainable lead pipelines for contractors, HVAC, and service providers where local SEO is critical.
• Technology: scaling SaaS and B2B brands with strategies tailored for global growth.
• Sports: helping leagues, tournaments, and organizations grow attendance, sponsorships, and engagement.
• E-commerce: boosting visibility and conversions for online stores in competitive consumer categories.

What Makes My SEO Consulting Different

• Experience that spans decades: From the early days of AltaVista and Yahoo! to modern Google AI-driven algorithms, I’ve adapted and succeeded in every SEO era.
• Education & training: I’ve taught numerous SEO courses and workshops, making complex search tactics understandable for executives, marketing teams, and business owners.
• Hands-on approach: I don’t just advise; I work directly with data, content, and campaigns to deliver measurable outcomes.
• No black box: Every tactic is explained clearly. You’ll know what we’re doing, why it matters, and how it drives ROI.
• Integration: My SEO consulting is never in isolation—it’s aligned with Google Ads, programmatic, social media, and email strategies for maximum impact.

How I Work With Clients

1. Discovery & Goal Setting: Understand your business model, customer economics, and growth goals.
2. Comprehensive Audit: Technical site review, competitive gap analysis, and baseline keyword rankings.
3. Custom Strategy: Prioritize high-ROI actions tailored to your industry and competition.
4. Execution Guidance: Work with your in-house team or vendors—or implement directly—to ensure results.
5. Ongoing Optimization: Track progress, adjust for algorithm changes, and maintain top rankings over time.

What You Can Expect

• Higher rankings for targeted, high-value keywords.
• Increased organic traffic that translates into qualified leads.
• Clarity on what’s working and what’s wasted effort.
• A competitive edge in industries where ranking #1 can mean millions in revenue.

“I’ve been doing SEO since 1997. I’ve seen every shift, every update, and every trend. What hasn’t changed is this: businesses win when their search strategy is clear, data-driven, and relentlessly focused on results.”

Let’s Talk

If you’re ready to dominate SEO in your market—whether it’s insurance, insurtech, fintech, legal, warranty, home services, technology, sports, or e-commerce—I can help. Let’s build a strategy that turns search engines into your most powerful growth channel.