Google Ads Expert Witness

Clarity in a Complex Ad Ecosystem

Digital advertising is one of the most powerful and least understood components of modern marketing.
When disputes arise over false claims, click fraud, unfair competition, or deceptive targeting, Dan’s expertise bridges the gap between technical ad mechanics and legal interpretation.

He explains how Google Ads actually works — the systems, algorithms, and workflows that determine when and why an ad appears — in a way that judges, juries, and attorneys can easily understand.

Areas of Expert Testimony

1. Google Ads Operations & Standards of Care

• Dan evaluates whether advertisers and agencies adhered to Google’s advertising policies and industry-standard due care in campaign setup, including:
• Ad copy accuracy and prohibited content
• Misleading or deceptive promotional language
• Proper use of disclaimers and destination transparency
• Conversion tracking and data privacy practices
• Account management and documentation standards

2. Click Fraud & Misuse of Ad Spend

• He investigates claims of click fraud, automated click activity, and campaign manipulation, including:
• Invalid traffic patterns and competitor click activity
• Unethical lead-generation or affiliate practices
• Automated bot activity and suspicious CPC spikes
• Improper campaign billing and attribution errors

3. Trademark, Brand, and Competitor Keyword Disputes

• Dan provides expert analysis in cases where one company’s Google Ads campaigns target another’s brand name or trademark, including:
• Use of competitor trademarks in keywords or ad text
• Likelihood of consumer confusion in paid search results
• Misrepresentation of affiliation or endorsement
• Compliance with FTC and Google ad disclosure standards

4. Deceptive or Misleading Ad Practices

• He offers expert insight into advertising practices that may mislead consumers or violate CAN-SPAM, FTC advertising rules, or state deceptive trade practices, such as:
• “Bait-and-switch” or misleading offer structures
• Ads implying unavailable or different services
• Misuse of review extensions or false social proof
• Failure to disclose material limitations or exclusions

5. Data, Targeting, and Algorithmic Bias

• In cases involving automated ad placement, audience targeting, or algorithmic behavior, Dan helps clarify:
• How Google’s Smart Bidding, Performance Max, and AI-driven targeting systems operate
• Whether advertisers could reasonably foresee or prevent improper ad placements
• The relationship between automation, human oversight, and due care obligations

Expert Credentials

• 20+ years of Google Ads and digital marketing experience
• Managed over $10 million in ad spend across regulated industries
• Deep knowledge of FTC, CAN-SPAM, and Google Advertising Policies
• Experienced in forensic ad account reconstruction and data analysis
• Skilled in explaining technical advertising systems to non-technical audiences
• Testified and consulted in cases involving ad deception, click fraud, and unfair competition

Common Case Types

• Google Ads Contract & Performance Disputes
• False or Deceptive Advertising Claims
• Trademark and Keyword Advertising Litigation
• Click Fraud and Invalid Traffic Allegations
• FTC or State Regulatory Advertising Cases
• Consumer Confusion and Disclosure Failures
• Negligence and Lack of Due Care in Campaign Oversight
• Deliverables & Services
• Expert Reports and Declarations
• Deposition and Trial Testimony
• Forensic Google Ads Account Analysis
• PPC Audit and Compliance Review
• Advertising Policy & Due Care Assessment
• Algorithmic and Automation Behavior Explanation

Approach

Dan’s approach emphasizes accuracy, clarity, and credibility:

• Data-Driven: Every opinion is supported by quantifiable campaign data or verifiable account records.
• Clear Communication: Complex ad systems are explained in plain, courtroom-ready language.
• Neutral Analysis: Opinions are objective, fact-based, and fully defensible under cross-examination.

Contact for Google Ads Expert Witness Engagements

If your firm requires expert analysis in Google Ads, PPC advertising, or digital marketing compliance, contact:
📧 dan@stratexdigitalmarketing.com

📞 303-731-6144