- June 29, 2018
11:45 am - 1:00 pm
Workshop: Keyword Research With SEMRush
“You (Dan Stratford) have upped my game as a keyword researcher.” – Professional Digital Marketing Consultant for a Large, International Agency
Want to discover the keywords that will help you grow your business with digital marketing?
Keywords are one of the most important foundations for any digital marketing strategy.
Keywords help connect your target prospects to your business through your website, social, email and even off-line marketing programs. If you target the wrong keywords your marketing efforts will be much less effective than they should be, and you may waste money and time targeting the wrong audience.
Why use Google Search Console?
The Google Search Console data can be a very valuable tool for finding keyword search term data that you cannot find anywhere else. With the Google search console, you can discover low hanging fruit opportunities for gaining quick wins with SEO, while discovering your best long had terms that are often longer-term targets.
Google Search Console will also reveal long-tail search terms that can be used to guide content creation on blogs and other pages on your website.
What will you learn in this workshop?
Identify the keywords your prospects use to look for your products and/or services.
Discover for which search terms your website is currently ranking in the Google search results
Identify keywords that will help you develop a content strategy for your business.
Learn how to begin to develop your digital marketing strategy with your keywords
- Who is this class for?
- Anyone who needs to become better at keyword research.
- Professional marketers looking to improve their digital marketing skills
- Business owners and entrepreneurs who are do it yourselfers or want to learn enough to help them guide the right marketing strategy for their business.
If you are internet savvy enough to send an email with an attachment, you probably meet the minimum requirement for technical skills.
Important:
You must have Google Search Console setup for the website/business for which you want to discover search term opportunities. In fact, you should set it up at least a week before the start of the class, and submit your xml sitemap if you have not already. The good news it is free.
Here is the link to where you need to go to setup and/or access the Google Search Console for your website.
Venue: The Commons on Champa-Conference Room One
Venue Phone: (720) 484-5400
Venue Website: https://www.thecommons.co/events/
Description: